Tiantong Food Topped the 2016 China Food Industry Brand Value List
On Dec 12, 2016, the "2016 China Brand Value Evaluation", which was jointly organized by China Brand Construction Promotion Association, The Economic Daily Press, China International Trade Council, China Asset Evaluation Association, was held in Beijing. Our wholly-owned subsidiary, Shandong Tiantong Food Co., Ltd, topped the list.
The brand evaluation was judged by primary industry, secondary industry, and tertiary industries. The evaluation criterions were based on the enterprise brand, product brand, Chinese time-honored brand, products of geographical regional brands, self-brand innovation, which respectively conducted by evaluation, material examination, expert review, value calculation and verification results, the results of 2016 brand value list was released accordingly in the end.
As a higher level of competition form,brand value is one of the most promising path of development for the entire food industry supply chains,driven by brand-driven development of industrial structure adjustment and upgrading, through the brand driven to promote industrial restructuring and upgrading, by building the professional marketing channels actively, to create the company own development spirit.
Being topped the brand value list, which has demonstrated a very important significance to the company brand development. We believe that both the quality of our product and our consumer are the key factors for the market development, and we hope our company can achieve more outstanding brand value in the future.
Related links: 2016 China's food industry brand value list